New appointment – James Whittaker, Chief Operating Officer

MSAC Solutions is pleased to announce the appointment of James Whittaker as Chief Operating Officer (COO), effective February 2026.

James brings over 25 years of global leadership in the food retail and manufacturing sectors to drive MSAC’s operational excellence, innovation and strategic international expansion.

James joins MSAC from Boparan Manufacturing Group, a leading UK food manufacturer, where he served as Technical Director, partnering with major UK retailers on fresh food technical initiatives. His career includes roles at Sainsbury’s Supermarkets as Director of Technical for Fresh Foods, leading fresh food strategies during Brexit and COVID-19; Coles Group as Head of Quality and Responsible Sourcing, driving quality and ethical sourcing programs; and Tesco US’s Fresh & Easy, overseeing technical and innovation. With a Master of Science in Food Science from the University of Bristol, and extensive global experience, James excels in quality assurance, brand management, ESG, and strategic innovation.

“We are thrilled to welcome James Whittaker as our new COO,” said Andy McKie, Managing Director of MSAC. “After ten years of consistent growth and building loyal customers, MSAC is excited for this next season of international expansion. James’s expertise and leadership experience will be instrumental in advancing MSAC’s legacy of excellence with renewed energy, expanded services and a deeper commitment to innovative solutions and mission to being the best global innovation led technical and systems service provider.”

James added “I am excited to join MSAC, and I look forward to driving operational excellence and innovation for our global clients.”

Please join us in welcoming James Whittaker to MSAC as he steps into this pivotal role.

What’s Happening With Cocoa And The Impact On The “Chocolate” Claim

Global cocoa prices have been under significant pressure in recent years since 2021 the commodity price of cocoa has surged. According to the recent coverage in Australia, some manufacturers in the UK have already responded by modifying their recipes so that their products can no longer legally be described as “chocolate”.

Higher cocoa prices are driving cost-saving measures resulting in product formula’s containing less cocoa, inferior substitutes, and lower solid content. In turn this brings brands to relabel their products away from the legal definition of “chocolate” in the market.

Consumers may be misled if the label uses the term “chocolate” or a similar term when the composition no longer meets the legal standard, opening the risk of regulatory enforcement, product recall, and reputational damage. Under the Food Standards Australia New Zealand (FSANZ), a product labelled as “chocolate” must meet certain compositional criteria. Similarly, in the UK, a product described as “milk chocolate” must meet minimum cocoa solids and minimum milk solids thresholds.

When those changes push the composition below the legal threshold for “chocolate”, brands sometimes adopt terms like “chocolate-flavoured”, “choc-coated”, “choc variety” or even “choc” in their branding/packaging. While from a marketing vantage this may be tempting, there are regulatory risks.

Given the current cocoa cost pressure, labelling teams and compliance functions should analyse recipes, cocoa measurement content, ingredient substitutions and ensure that the product names and descriptors are legally supported.

The rising cocoa prices and tight regulatory definitions of what may be labelled “chocolate” mean that food businesses are facing an evolving risk landscape.

When cocoa prices spike, recipe change becomes tempting. But if you reduce cocoa solids below the legal threshold for “chocolate”, you must change the name or descriptor on the pack and review your export packaging. The cost of ignoring this may greatly exceed the short-term savings from the cheaper recipe.

Brands reformulating products due to rising cocoa costs should work closely with regulatory and labelling teams to verify that the product name, composition, and market claims remain compliant. Failure to do so can expose brands to enforcement action, recalls, and reputational damage, often far costlier than the savings gained from reducing cocoa content. Contact us today to enquire.

Information Requirements for Prepackaged Food Sold Online

The Australian Government Food Regulation Department have released their paper on outlining information for food sold online. Food Ministers have agreed to seek feedback on developing policy guidelines on information requirements for prepackaged food sold online. A paper outlining the issues was provided to Food Ministers in July 2025. Stakeholders are invited to read the Consultation Paper and provide views on developing a policy guideline on information requirements for prepackaged food sold online.

As the online food market continues to grow, ensuring that consumers have access to clear, accurate and consistent product information has become a key regulatory focus. The policy paper, titled “Information for Food Sold Online: Understanding and Defining the Problem” examines the current state of online food labelling and the challenges faced by both businesses and regulators.

The paper highlights inconsistencies in how mandatory information, such as ingredient lists, allergen declarations, nutrition information and country of origin is presented across different online retail platforms. In some cases, key details may be missing or difficult for consumers to find before purchase, raising concerns about compliance, consumer protection, and fair competition.

It also identifies that many of the existing food information regulations were developed for physical packaging and may not fully address the complexities of digital retail environments. This creates uncertainty around who is responsible for ensuring accurate information, either the brand, the retailer, or the platform listing the product.

The findings examine the growing need for clearer guidance and consistent enforcement to align online practices with in-store requirements. As online grocery retailers continue to expand, businesses should review their online listings to ensure all mandatory information is accurate, visible and up to date.

Businesses are encouraged to review their digital listings to ensure all required information is clear, accurate, and accessible before purchase, supporting both regulatory compliance and consumer protection in an increasingly digital retail environment. If you require guidance and system guidance, our team is equipped with all the resources you need.

Nutrition Information Panel Review – Process Update by FSANZ

Food Standards Australia New Zealand (FSANZ) has released a preliminary position paper as part of its ongoing Nutrition Information Panel (NIP) Review. The paper outlines the scope of the review, the methodological approach undertaken, evidence considered to date, and FSANZ’s current findings and preliminary positions on potential updates to NIP requirements.

The review seeks to ensure that NIPs continue to provide clear, useful, and accurate information to support consumer understanding and informed food choices. FSANZ is inviting stakeholder feedback on the preliminary position paper, including any additional data, evidence, or perspectives that could inform the final recommendations to food ministers, expected in early 2026. Submissions can be made through the FSANZ Consultation Hub, with the consultation period closing 30th of November 2025.

This consultation represents an important opportunity for industry, regulators, and other stakeholders to contribute to the future direction of nutrition labelling in Australia and New Zealand.

To recap, FSANZ have agreed to conduct a review of the Nutrition Information Panel (NIP) in parallel with the Health Star Rating. The HSR and the NIP are closely linked in helping consumers make informed food choices.

Any changes arising from the NIP review may result in amendments to the Australia New Zealand Food Standards Code, meaning that industry may need to adjust labelling practices.

The nutrition panel is a primary way that consumers receive nutrition information on packaged foods. Revisions could affect how nutrients are displayed, what nutrients are included, formatting, and how the panel supports consumer choice.

An implementation to consider is one announced by the Canadian government of a new mandatory front-of-pack nutrition symbol to be required on pre-packaged foods in Canada that are high in one or more of saturated fat, sugars or sodium. The aim is to help consumers make quicker, more informed choices, and to support health professionals in warning about health risks associated with frequent consumption of these high-level nutrients. The easy-to-understand and mandated principal display panel in a legislative consistency is a quick and informed tool for consumers when shopping for groceries.

The alignment with the HSR preparatory work means that labelling changes could have broader implications, especially if the HSR becomes mandated.

With final recommendations expected early 2026, build in labelling review to update time into your product-labelling roadmap, so you’re not caught off-guard by regulatory shifts.

Business are encouraged to plan for potential label reviews and factor in update timelines within their product labelling strategies to remain compliant with upcoming regulatory changes.

End of Life Battery Deposit Scheme to Continue

On the 3rd of November 2025, the ACCC announced that it has granted a five-year authorisation to the Battery Stewardship Council (BSC) to operate the “B-cycle Battery Stewardship Scheme”.  The authorisation means that BSC members and participants can continue operating the Scheme without breaching Australia’s competition laws.

The ACCC has found that the Scheme is likely to result in environmental benefits by: diverting batteries from landfill, reducing fire risks during collection, transport, sorting and processing of end-of-life batteries.

The authorisation is conditional on key conditions, including addressing ingestion risks in children, publishing an annual report on key scheme outcomes and targets and an independent review of performance, governance and finances must be undertaken in three years. If the scheme changes during the authorisation period, the BSC must implement a consultation protocol with participants.

The ACCC notes that participation to date has been relatively low due to the voluntary nature of the Scheme; higher participation would yield greater public benefit. The ACCC emphasised that it is not the body to make mandatory product-stewardship regulation but instead assesses competition and liability consequences of proposed schemes.

The focus of the scheme translates to reducing risk, with batteries if disposed of improperly (including fire hazards), and packaging materials raising disposal and recycling challenges. The authorisation underscores industry-led stewardship as a means to drive improved circularity, which is increasingly relevant for packaging compliance.
By proactively aligning with stewardship frameworks, embedding governance and reporting practices, and designing packaging with disposal solutions, with end-of-life in mind, businesses can both manage regulatory risk and seize the opportunity of the circular-economy shift.

For businesses involved in food and packaging, this decision highlights the growing regulatory emphasis on product stewardship and end-of-life management. Aligning packaging design and circular-economy principles not only supports compliance but also positions businesses to meet future sustainability expectations, a highly reputable value of brands for consumers.

The Latest on SPF in Sunscreen Recalls

The Therapeutic Goods Administration (TGA) is taking action following the discovery of inaccurate SPF level results in several sunscreens currently on the market. Triggered by findings from the CHOICE SPF testing report, the issue has led to the continuing announcements of product recalls and heightened concern among both brands and consumers regarding the integrity of SPF base formulations.

An initial investigation has revealed that all challenged products were tested at the same UK-based laboratory conducting the SPF testing. The TGA’s review identified unreliable testing practices at this facility, prompting further investigation.

Former employees have since raised concerns about questionable manufacturing and testing standards within the facility, citing unethical practices, equipment, and safety requirements. These revelations have deepened scrutiny into the broader sunscreen supply chain.

While the TGA does not directly regulate third-party laboratories, it does oversee sunscreens as therapeutic goods to ensure they provide effective sun protection. The administration has confirmed that investigations are ongoing, particularly as Australia approaches the high UV exposure months of summer.

This situation underscores the critical importance of trust, transparency, and regulatory compliance in the sunscreen market. The TGA has invited affected companies to propose regulatory responses and is considering further laboratory testing, noting persistent challenges in the current SPF testing methodologies.

Australians are encouraged to continue using sunscreen correctly, reapplying as directed, and choosing products with verified SPF claims.

For companies, this serves as a strong reminder of the need for validated testing and accurate product claims. Our regulatory consultants can help ensure your formulations and test results meet compliance standards, giving your business and your customers peace of mind. 

Stay informed as discussions continue around potential reforms to how sunscreens are regulated and tested in Australia.

Navigating Consumer Low Alcohol Movement

Major shifts are underway in consumer drinking trends, with rapid growth in the no and low alcohol beverage category. Australia is now the world’s second-largest market for low alcohol wines and is forecast to reach more than 500,000 cases by 2028, according to IWSR.

Consumers are becoming increasingly mindful of their drinking habits, embracing moderation and exploring reduced or zero-alcohol options for health and lifestyle benefits. The global market performance of no and low alcohol wines continues to show strong momentum, reflecting a sustained change in consumer preferences.

As the market evolves, producers need to understand and comply with the regulatory requirements that govern claims such as “low,” “light,” or “zero.” These descriptors must meet the relevant definitions under the Australia New Zealand Food Standards Code.

Under Standard 1.2.7, “light” or “low” is considered a comparative claim and must clearly identify the reference product on which the comparison is based and accurately represent the difference. The Code restricts certain claims and uses defined limits, advising that producers avoid using certain expressions that may not comply with requirements.

If choosing to use your true product name of Wine, it must also comply with the standards definition of a ‘wine product’.  As well, to consider the use of additives or processing aids that are not approved under the Wine Production Standard (4.5.1) may also impact your labelling.

There are tight controls around the labelling and identification of alcoholic products in Australia, with the vast compliance and definitions that manufacturers are required to follow.

Don’t get caught up in the mix up and partner with MSAC on the labelling of products to meet all legal standards of your beverages, avoiding costly errors and ensuring your brand builds trust with consumers.

Western Australia Expands Container Deposit Scheme to Include Wine Spirits and Containers

Western Australia has announced an expansion of its Containers for Change program, set to take effect from 1st of July 2026. The change will extend refund eligibility to include wine and spirit bottles, as well as several additional beverage container types, bringing WA in closer alignment with other Australian states and territories.

Since launching in 2020, there have been significant improvements in recycling behaviour. The WA Government anticipates that the expansion will continue to help reduce waste to landfill, improve recycling rates and simplify recycling choices for consumers.

From mid-2026, consumers will be able to claim the 10 cent refund on a wider range of beverage containers (150 mL to 3 L), including:

  • Glass wine and spirit bottles
  • Cask and sachet packaging for wine and water
  • Fruit and vegetable juice, flavoured milk, and cordial containers

Plain milk and registered health tonics will remain excluded. The expansion is expected to make around 200 million additional containers eligible each year, including 90 to 130 million glass bottles.

For beverage suppliers, the expansion brings new regulatory and operational responsibilities. Producers of wine and spirits will be required to:

  • Register eligible containers under the scheme
  • Apply approved refund marks and barcodes to labels
  • Contribute to the refund pool through supplier payments

Suppliers will need to ensure compliance ahead of the 2026 start date to avoid supply disruptions. Businesses are encouraged to review labelling, packaging design, and approval processes early to ensure readiness for the expanded scheme.

Our team can help you navigate the compliance process, from assessing packaging eligibility and label review to preparing documentation and supplier submissions.

Contact us for tailored support ahead of the 2026 expansion.

SA Bans Soy Sauce Fish Containers

Under the new rules as part of SA’s broader push against single-use plastics, rigid plastic soy sauce containers holding less than 30 mL are prohibited.

These tiny dispensers are considered convenience packaging that are difficult to recycle for the following reasons:

  • Their small size and shape make them prone to being washed into drains.
  • In kerbside recycling systems, they are usually too small to be captured by sorting machinery, ending up in landfill or plastic pollution.
  • They pose risks to wildlife and marine animals.
  • They degrade into microplastics that persist in the environment.

This move is a part of SA’s rolling expansion of single-use plastic bans, which have already targeted items such as plastics straws, cutlery, coffee cups and takeaway food containers.

With packaging regulations evolving rapidly across Australia, businesses need to stay ahead of upcoming bans and material restrictions. Our team can review your current packaging portfolio and identify non-compliant items to help your business stay compliant and confident under changing state and national packaging regulations.

Supermarkets and Local Points Accepting Soft Plastics

The Soft Plastics Stewardship Australia (SPSA), developed after the collapse, is establishing a renewed packaging scheme to collect soft plastics from supermarkets and plastic producers, towards contributing to the effort to fund a recycling supply chain.

SPSA have also begun kerbside recycling trials in nine councils in SA, Victoria and NSW. One close to our local home is the Soft Plastics Acceptance at Anglesea Transfer Station by the Surf Coast Shire. Residents in these councils can drop off clean, soft plastics, including plastic bags, bread bags, chip packets, cling wrap, pet food bags, and squeeze pouches. Since the trial in 2024, a combined 890 kilograms of soft plastics have been collected. 

Experts argue that mandatory recycled-content standards would help drive demand for recycled plastic, making recycling more viable and economically stable. Implementing regulations that take into account a product’s whole lifecycle allows for improved packaging design and functionality.

This is a fantastic opportunity for your brand to demonstrate sustainable packaging material redesign, lighter packaging or recyclable alternatives and compliance with a circular economy and recycled content standards. 

If you’re a business handling packaging (especially soft plastics), now is the time to get ahead. We can help you by:

  • Conducting PREP reports that assess your current packaging and emerging regulatory expectations (e.g. design for recyclability, recycled content).
  • Packaging compliance assessments to ensure your materials, supply chain, labels, and claims meet both current regulations and those likely to come.
  • Reporting your packaging efforts, being able to demonstrate compliance with regulators and customers.

Discuss with us today your current status of recycling and where it can take you.