Consumers are becoming increasingly mindful of their drinking habits, embracing moderation and exploring reduced or zero-alcohol options for health and lifestyle benefits. The global market performance of no and low alcohol wines continues to show strong momentum, reflecting a sustained change in consumer preferences.

As the market evolves, producers need to understand and comply with the regulatory requirements that govern claims such as “low,” “light,” or “zero.” These descriptors must meet the relevant definitions under the Australia New Zealand Food Standards Code.

Under Standard 1.2.7, “light” or “low” is considered a comparative claim and must clearly identify the reference product on which the comparison is based and accurately represent the difference. The Code restricts certain claims and uses defined limits, advising that producers avoid using certain expressions that may not comply with requirements.

If choosing to use your true product name of Wine, it must also comply with the standards definition of a ‘wine product’.  As well, to consider the use of additives or processing aids that are not approved under the Wine Production Standard (4.5.1) may also impact your labelling.

There are tight controls around the labelling and identification of alcoholic products in Australia, with the vast compliance and definitions that manufacturers are required to follow.

Don’t get caught up in the mix up and partner with MSAC on the labelling of products to meet all legal standards of your beverages, avoiding costly errors and ensuring your brand builds trust with consumers.