The Australian Competition and Consumer Commission (ACCC) has launched legal proceedings against major brands of common household products, from garbage bags to sunscreen.
The ACCC alleges that the companies engaged in greenwashing by falsely marketing their products with claims of “ocean plastic recycled” and “reef-friendly.” Despite these claims, the products reportedly are making incorrect claims with no substantial evidence.
A step in the ACCC’s broader crackdown on misleading environmental claims in consumer products, the ACCC states that similar greenwashing claims could mislead environmentally conscious consumers and may lead to damage to marine ecosystems.
The ACCC is pursuing the matters through the Federal Court, arguing the brands breached Australian Consumer Law by giving a false impression of environmental safety. The case may set a precedent for how environmental labels are regulated and enforced across a range of industries.
If you’re unsure whether your claims meet current standards or simply want expert guidance, contact us today to discuss on regulatory@msacsolutions.com
We offer tailored solutions, certification management software, and regulatory services to help you stay compliant, save time, and protect your business from costly fines due to unsubstantiated or misleading claims.
