--- title: "Our Story & Team" url: https://msacsolutions.com/our-story-2/ date: 2025-09-02 modified: 2026-02-24 lang: en author: "Andy McKie" description: "Our Story Our focus is to provide managed services and consulting to the CPG industry to help our customers drive compliance and grow their brands. From strategy to system implementation,..." word_count: 686 --- # Our Story & Team # Our Story ## Our focus is to provide managed services and consulting to the CPG industry to help our customers drive compliance and grow their brands. From strategy to system implementation, support, training, regulatory and technical services, we bridge the gap between business and IT. MSAC Solutions was founded by Andy McKie in 2014 to address the increasing need for traceability and compliance of private label products and the opportunity to reduce risk through data driven insight. Since then, MSAC solutions continued to grow and expand the service offering to include strategic IT consultancy, tailored solutions for supplier engagement, data management and big data analytics for retailers and corporates across many different industries. Carried by this success, MSAC Solutions is now also providing Regulatory and Technical services to support the manufacturing and retail industry. With extensive knowledge of the operating systems and product life cycle, MSAC Solutions are now working with some of the largest names in the industry, who are all benefiting from these technical services. ## Our Vision MSAC Solution’s vision is to be the #1 global trusted managed services provider for those looking to protect and optimise their brands using platforms such as Oracle Retail Brand Compliance (previously known as myCreations), or other systems. ## Key Advantage MSAC provides clients with the advantage of an expert professional services consulting team connected to a highly skilled (and super friendly) offsite support centre and the expertise of a talented technical and quality team covering all aspects of the products life cycle. With an international and multi-lingual work force, MSAC is working with international partners and we can help you wherever you are around the world. Above all else, we enjoy what we do so you will too. ## MSAC Facts ![](https://msacsolutions.com/wp-content/uploads/2019/09/MSAC-chain-engagements-icon.png) 0 + Supply Chain Engagements Per Annum ![](https://msacsolutions.com/wp-content/uploads/2019/09/MSAC-completed-courses-icon.png) 0 + Completed Courses Per Annum ![](https://msacsolutions.com/wp-content/uploads/2019/09/MSAC-support-icon.png) ## Online eLearning & Support ![](https://msacsolutions.com/wp-content/uploads/2019/09/MSAC-completed-courses-icon.png) 0 's Suppliers onboarded each week # Our Team ## MSAC’s leadership team combine global food‑industry expertise with strategic, technical and regulatory capability to seamlessly bridge business and IT MSAC’s leadership team - Andy McKie, James Whittaker, Manu Hovette, Richard Holdsworth and SJ Fortune Du,** **brings extensive global expertise across the food industry, food retail and manufacturing sectors. Together, they combine strengths in food production and technology, supply chain engagement, regulatory and technical services, and the implementation of robust IT and compliance systems.  James’ background in leading operational excellence, innovation and international expansion further strengthens MSAC’s ability to deliver value, scale effectively and support clients in an evolving industry landscape. Surrounding our leadership is a dedicated team of specialists committed to delivering bestinclass services. Our experts include food and specification technologists, nutritionists, packaging and regulatory professionals, IT programmers, system consultants, and highly skilled customer service administrators.  Together, we empower our clients to grow their brands and product portfolios safely, compliantly, and successfully.  ## Meet the Team ![James (600 x 600 px)](https://msacsolutions.com/wp-content/uploads/2026/02/James-600-x-600-px.png) ### James Whittaker Chief Operating OfficerJames brings over 25 years of expertise in the Global food and retail industries to drive operational excellence, compliance, and growth for brand owners. [](https://www.linkedin.com/in/jamesmwhittaker1/)[Full Profile](/our-team/james-whittaker-bio/) ![MSAC-Manu-BW](https://msacsolutions.com/wp-content/uploads/2019/12/MSAC-Manu-BW.jpg) ### Manu Hovette Regulatory & Technical Services DirectorWith over 15 years of Technical and Quality experience in the food industry, both with manufacturers... [](https://www.linkedin.com/in/emmanuel-hovette-69380329/)[Full Profile](/our-team/manu-hovette-bio/) ![SJ pic resized 2](https://msacsolutions.com/wp-content/uploads/2020/12/SJ-pic-resized-2-1.jpg) ### SJ Fortune Du APAC & Client Services DirectorWith more than 15 years developing and executing operational strategies, SJ is an industry leader and expert in innovative... [](https://www.linkedin.com/in/sjfortunedu/)[Full Profile](/our-team/sj-lu-bio/) ![MSAC-Andy-BW](https://msacsolutions.com/wp-content/uploads/2019/11/MSAC-Andy-BW.jpg) ### Andy McKie Managing DirectorAndy founded MSAC solutions in 2014 in response to the growing trend of private label brands across the Asia Pacific region. Having accumulated many career specialisations and exposure... [](https://www.linkedin.com/in/andy-mckie/)[Full Profile](/our-team/andy-mckie-bio/) ![MSAC-Richard-BW](https://msacsolutions.com/wp-content/uploads/2019/11/MSAC-Richard-BW.jpg) ### Richard Holdsworth UK & Consulting Services DirectorAn experienced Food Technologist, now using those skills in the I.T. industry. With over 25 years’ experience... [](https://www.linkedin.com/in/richard-holdsworth-654883150/)[Full Profile](/our-team/richard-holdsworth-bio/) ## We are a highly specialised team to enable your technical and quality needs.​ - All R&T Team members are food science educated (Min. BSc in Food science)​ - Expert knowledge of ORBC system functionalities, usage and configuration​ - Team experience covering Retail, Food Manufacturing, Food Standard Authority and Packaging Manufacture.​ - International presence (Australia, Europe, UK, USA) covering various legislations and time zones.​ - Multi-lingual team facilitating overseas supplier engagement: English, Spanish, French, Hindi, Mandarin.​ - Supplier engagement processes with tracking, reporting and traceability​ - Leading ORBC consultancy practice​ - Highly collaborative​ ![](https://msacsolutions.com/wp-content/uploads/2022/05/team-highlights.png) ## Let's Chat​ Find out how MSAC can benefit your business. [ Contact Us ](/contact-us/)